As streaming becomes more mature, industry sources tell us that there will be a greater competition in ancillary markets for premium film product. Already, Apple and Amazon are embracing big theatrical windows first, seeing that a huge release means a significant amount to their respective ecosystems of tech products and online shopping. Global marketing campaigns translate into money for all sorts of ancillary windows, raise a pic’s profile and breathe fire into merchandise and theme parks down the road. That goes for the movies that bombed as well. While the closure of theaters from 2020-2021 put Deadline’s tournament on hold for those years, what has been clear after the major studios got all the theatrical day-and-date experimentation out of their systems is that there’s no better way of making money than maximizing box office revenue in a downstream waterfall model. 1, following previous winners Avengers: Endgameand Avengers: Infinity War from Marvel and Lucasfilm’s Star Wars: The Last Jediand Star Wars: The Force Awakens.Ĭameron will remain busy for the next five years with more potential Most Valuable Blockbuster Tournament crowns: Avatar 3 is scheduled to open December 20, 2024, Avatar 4 is set for December 18, 2026, and Avatar 5 is slated to hit screens on December 22, 2028. For Disney, it’s another movie finishing No. Abrams, Rian Johnson and Illumination boss Chris Meledandri. 1 In Deadline’s 2022 Most Valuable Blockbuster TournamentĬameron joins a line of filmmakers who’ve led Deadline’s Blockbuster Tournament in previous years including Joe and Anthony Russo, J.J. ‘Avatar: The Way Of Water’ Finds Sea Of Green To Finish No.
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